In a significant milestone for the botanical extract industry, the Echinacea Extract social organization standard, spearheaded by Naturalin (a leading innovator in natural ingredients), has been officially issued by the China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE).
This standard was developed through a rigorous and collaborative process involving national regulatory authorities, renowned scientific research institutes, and expert reviewers from top universities. The drafting team conducted extensive industry-wide consultations to gather diverse perspectives, while third-party validations were carried out to verify the standard's practical applicability. After multiple rounds of stringent review and auditing, the Echinacea Extract standard submitted by Naturalin successfully gained final approval and has now been formally put into effect.
The newly released standard provides comprehensive specifications for echinacea extract, covering technical requirements, inspection methods, inspection rules, packaging, labeling, transportation, storage, and shelf-life conditions. By addressing these critical areas, the standard fills a long-standing gap in the technical framework for echinacea extract. It offers robust technical guidance and quality assurance, thereby laying a solid foundation for the high-quality, sustainable development of the echinacea extract sector.
Furthermore, it is worth noting that—in addition to Echinacea extract—Naturalin also participated in the formulation of group standards for “Grape Seed Extract”, “Cordyceps Militaris Polysaccharides”, and “White Peony Extract”, all of which have now been successfully published.
As a pioneer in the plant extract industry, Naturalin has consistently embraced "standardization" as a core principle across all facets of its operations — from safe production practices to product quality control and brand innovation. By championing this new industry standard, Naturalin reaffirms its commitment to advancing the specialization and standardization of the plant extract industry, ultimately contributing to greater safety, consistency, and global competitiveness for Chinese botanical extracts.
Recently, the Hunan Provincial Department of Industry and Information Technology officially announced the latest batch of enterprises recognized as "Hunan Province Specialized and Sophisticated SMEs." Leveraging its deep technical expertise in the plant extract sector, continuous innovation capabilities, and unwavering commitment to product quality, Naturalin was successfully selected and awarded the title of "Hunan Province Specialized and Sophisticated SMEs."
The designation "Specialized and Sophisticated SMEs" represents a key national and provincial initiative guiding small and medium-sized enterprises toward a path of specialization, refinement, differentiation, and innovation. Recognized enterprises typically possess significant competitive advantages, strong risk resilience, and excellent growth potential in their niche markets, serving as an authoritative benchmark for evaluating core technology, innovation capacity, and future development prospects. This recognition not only affirms the overall strength of the enterprise but also acknowledges its role in "filling gaps" and "strengthening weak links" within critical segments of the industrial chain.
Since its establishment, Naturalin has remained deeply committed to the plant extract industry, focusing on the R&D, production, and application of natural functional ingredients. The company has built an end-to-end quality control system covering every stage from raw material sourcing to finished product delivery, implementing a refined management model to ensure the stability and safety of each batch. In response to global health consumption trends, Naturalin continuously develops distinctive products with unique functions and differentiated market competitiveness, such as mushroom extracts, organic algae, fruit powders, tea powders, and natural pigments. These products are widely used in nutritional health supplements, functional foods and beverages, cosmetics, and natural animal feed additives. At the same time, the company continues to increase investment in scientific research, establishing partnerships with multiple research institutes and universities.
The receipt of the "Hunan Province Specialized and Sophisticated SME" title is a strong endorsement of Naturalin's long-term focus on niche markets, commitment to independent innovation, and continuous enhancement of core competitiveness. It also marks an important milestone in the company's development journey. This honor will further motivate Naturalin to concentrate on its core business, strengthen its distinctive strengths, and continue to make sustained progress in the plant extraction arena.
Looking ahead, Naturalin will continue to follow the path of specialization, refinement, differentiation, and innovation, deepening its innovation-driven strategy to serve global customers with better products and more advanced technologies. At the same time, the company will actively play a demonstrative role as a specialized and sophisticated SME, contributing to the optimization and upgrading of the regional economic structure and promoting the high-quality, sustainable development of China's plant extract industry.
On February 12, 2026, Naturalin’s 2025 Annual Commendation Conference came to a successful conclusion in a warm and enthusiastic atmosphere. All employees gathered to review the journey of hard work in 2025, witness growth and glory, and draw up the development blueprint for 2026. The conference was not only a summary and tribute to the diligent efforts over the past year, but also an important opportunity to unite team strength and continue to write a new chapter of development.
2025 was a year of overcoming difficulties and achieving fruitful results for Naturalin. With customer satisfaction as the ultimate goal, all employees made breakthroughs in various fields including technological research and development, market expansion, and product services. The R&D team took innovation as a sharp tool to tackle multiple technical challenges and promote product iteration and upgrading; the marketing and sales team, based on dedication, won wide recognition from customers with professional and efficient responses. All departments worked closely together and forged ahead against the complex market environment, delivering an impressive performance. Behind these achievements lies the relentless dedication of every Naturalin employee, the strong synergy of teamwork, and the company’s consistent philosophy of establishing the enterprise with integrity and developing the business with quality.
The commendation session at the conference lifted the atmosphere to a climax, as the company grandly honored outstanding teams and advanced individuals of the year. Award-winning representatives took the stage to share their experience and insights. Their stories of striving inspired every employee present, conveying the positive energy of “leading by example and moving forward toward the light”. Amid applause and cheers were not only affirmation for the role models, but also the firm conviction of all Naturalin staff to move forward hand in hand.
Naturalin deeply understands that every achievement cannot be made without the trust and support of customers. Over the past year, thanks to the strong assistance and full confidence of partners, the company has been able to explore boldly and advance steadily in technological innovation and market expansion. The company extends its sincere gratitude and promises to repay customers’ kindness with higher-quality products and more professional services.
Standing at a new starting point in 2026, Naturalin will continue to uphold its core values, take the commendation conference as a new opportunity, and gather the wisdom and strength of all employees. In the future, the company will stay true to its original aspiration and march forward with courage, grow together with all staff, develop together with customers, and write a more brilliant chapter on the path of high-quality development!
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